As Millennials and Gen Z continue to reshape various sectors, the rental industry is no exception. These tech-savvy, value-conscious generations are driving significant changes in how rental businesses operate and how they interact with their customers. This case study explores the impact of Millennials and Gen Z on the rental industry, highlighting key trends, challenges, and opportunities.

The most popular things this year, which range from lifestyle goods to outdoor gear, reflect changing consumer preferences. To stay competitive in the changing rental market, businesses can meet customer demand and significantly increase sales by leveraging these popular rental categories. Which makes it harder for business owners to keep up with the seasonal rental trends of 2024.